Boomer women are in their prime and at their best. We will also implement a referral program rewarding customers who refer new retail store business plan ppt example with discount coupons.
But there are two chain department stores. Future Products and Services Ms. The power and ease of an online storefront is obvious to us, and we plan to develop one quickly and efficiently.
As a member of these organizations, Booming Boutique will gain exposure, make business contacts, and will benefit from Chamber and Association advertising, Web site promotions and events. We will use the remainder of the start-up funds to cover operating expenses, such as rent, utilities, wages and marketing to increase retail sales.
However, we have identified an ideal spot in the downtown district of Pleasantville.
Also, we would be the only niche fashion retail-store for hip, older women. The fashion industry in America has been thriving since the advent of moving pictures.
Working in conjunction with the Chamber of Commerce, we are already talking about a grand opening soiree. Returns and exchanges must take place within 30 days of purchase and receipts are mandatory. Taking a narrower view, Mt.
In five years, we hope to have established our retail business within the community and within our industry. As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young.
This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing. Prior to the grand opening of Booming Boutique, we will schedule an event with the Chamber of Commerce and start our promotions with pre-publicity flyers, advertising and additional marketing activities.
They also carry local art and jewelry. Not only is Mt. We will also take advantage of low cost publicity activities such as posting sale flyers on community bulletin boards and online.
Moreover we will hire a local PR firm to help us develop and implement a strategic marketing plan and guide our publicity efforts in a cost-effective manner. We have secured the domain name BoomingBoutique. Monday through Thursday, from 10 a.
Validation checks for data consistency. Our company will secure merchandise from local manufacturers with showrooms in Orlando and Miami. Development can start up to 5 years prior to operations.
While other stores offer some style equivalents, they are not focused solely on the baby boomer generation. Details are shown in our enclosed balance sheet. Our company will generate revenue from the retail sale of clothing and other merchandise.
The direct mailers will consist of 5, full-color postcard mailers. Despite the higher base costs, Ms. Many of these retirees are looking to retire on the water in a cozy, yet thriving community. Pleasant residents have a higher than average amount expendable income.
Fabrics will be sourced from Carolina Cotton Works. This is our major focus right now. Additionally, as we build our business, we plan to simultaneously develop an online clothing store for Booming Boutique.
Dawson believes that millennials will be willing to buy a higher quality, ethical product for a little more money.
Both co-owners will assume leadership roles within the company and will be responsible for daily operations, overseeing marketing efforts, buying merchandise and managing inventory and all other administrative duties.
Robin Mathews will manage the day-to-day operations including supervising staff, maintaining inventory and bookkeeping. In the long-term, we will position Booming Boutique as a profitable business that will be an appealing acquisition for any number of retail chains. While familiarity is comforting, industry research indicates increasing frustration with the inferior quality, sub par customer service and vastness of super-stores.
In the Downtown District, the shops most closely competing with Booming Boutique are as follows: In addition, company co-owner, Joanna Jensen, has worked in the fashion industry for more than 20 years.
Billboard signage will be purchased for a month during the initial startup phase, and coupon flyers will be mailed out to The Brickyard and Dunes West communities to draw in initial customers and create a client base.
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