Geek squad marketing case study

Other changes and opportunities are certain to appear soon. Best Buy consumers welcomed the help. Images Geek Squad set out to provide timely and effective help with all computing needs regardless of the make, model, or place of purchase.

Geek Squad service plans are also being sold on eBay and in some Target stores. He could repair televisions computers and a variety of other items although he decided to focus on computers. His experiences as a consultant led him to realize that most people needed help with technology and that they saw value in a service whose employees would show up at a specified time, be friendly, use understandable language, and solve the problem.

H-P wants to use the Logoworks offering as a value-add to their small-business customers. It was Octoberand Stephens, then 33, was plotting the new heights to which he could take Geek Squad, the computer repair company he had started Geek squad marketing case study college.

Case Study is Attached to Document on Page 2 Write a word report using your company or one with which you are familiar if you prefer your facilitator can assign one to you.

Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors. The chaos Stephens is referring to is the difficulty we have all experienced trying to keep up with the many changes in our environment, particularly those related to computers, technology, software, communication, and entertainment.

Jigsaw founders Jim Fowler and Garth Mouton were a pair of high-tech sales pros frustrated with the amount of time they spent searching for contact information.

About 24, "agents" worldwide come to work each day dressed in white button-down shirts, black pants and clip-on ties. Most services firms in the U. Our culture is also embracing the Geek Squad concept. It was the go-go s, and venture capitalists were offering to invest millions.

There are now more than agents in the United States Canada the United Kingdom and China and return rates have declined by 25 to 35 percent. Future changes are also likely to change the way Geek Squad operates. The most obvious changes may be related to technology.

Geek Squad Case Study

They even promote the Geek Squad brand in the parking lot. Now they needed access to salespeople, so they joined Salesforce.

Click the Assignment Files tab to submit your assignment. New technologies have also created a demand for new types of maintenance such as password management operating system updates disk cleanup and defragging.

By encouraging employees to make their own work-life decisions the Geek Squad hopes to keep morale and productivity high. If it makes any difference, this was NOT a tech convention.

Instead, they have teams of subcontractors in each market to perform those jobs. Future changes are also likely to change the way Geek Squad operates. While Stephens was a computer science student he took a job fixing computers for a research laboratory, and he also started consulting.

In fact Best Buy research revealed that consumers were beginning to see service as a critical element of the purchase. Finally, the regulatory environment continues to change with respect to the electronic transfer of copyrighted materials such as music and movies and software.

You could knock on doors and market your services locally. Answer the following questions for your chosen organization. For example in the recently discontinued television series Chuck one of the characters worked for the Nerd Herd at Buy More and drove a car like a Geekmobile on service calls!

Distribution Channels for Services: Big Ideas, Big Payoffs

Agents drove black-and-white Volkswagen Beetles or Geekmobiles with a logo on the door and charged fixed prices for services regardless of how much time was required to provide the service.

I was entranced because I knew he was going to be successful. A New Business for a New Environment. Consider all of the vendors who provide service via Home Depot. There are also technology-related problems such as viruses spyware lost data and crashed or inoperable computers.

Written on May 10th, by Geek Squad: However despite the success of the Geek Squad and the potential for additional growth Robert Stephens is modest and claims Geeks may inherit the Earth but they have no desire to rule it!

Finally the regulatory environment continues to change with respect to the electronic transfer of copyrighted materials such as music and movies and software. Geek Squad and Ford for example have developed a partnership to help consumers install in-car communication systems.

Elements of a Marketing Plan

The economic situation for electronics continues to improve as prices decline and demand increases.Marketing; Case Study of Best Buy. Print Reference this.

The Geek Squad - Case Study Example

Published: 23rd March, Last Edited: 2nd May, Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers. They have very loyal customers because of their Geek Squad business which was opened in Elements of a Marketing Plan Report Watch the video case study “Geek Squad: A New Business for a New Environment.” Read the case study discussion on pp.

of the Marketing text. Keep this case study in mind as you complete this assignment. Write a –. acquisitions that the geek squad is particularly important to them. Based on the case information and what you know about consumer electronics, conduct a marketing environmental scan on the Geek Squad to identify key trends.

Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. of the Marketing text. Keep this case study in mind as you complete this assignment.

(Case Study is Attached to Document on Page 2) Write a 1,word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you).

WATCH the video case study “Geek Squad: A New Business for a New Environment.” Read the case study discussion on pp. of the Marketing text. Keep this case study in. Review the video case study "Geek Squad: A New Business for a New Environment" on pp. in your textbook. Keep this case study in mind as you complete this.

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Geek squad marketing case study
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