Case 1 columbo soft serve frozen

Customers were reassigned to salespeople who already serviced that geographical area.

GMI believed they could add Colombo frozen yogurt to their existing product lineup to increase net sales with little addition in marketing cost. Many spent a lot of time helping their impulse customers understand how to use the machinery.

And the market changed as Foodservice operators such as cafeterias, colleges, and buffets started to add soft-serve yogurt to their business. Colombo traditionally charged the Shops for merchandising that was large scale and eye popping neon signs. However, volume in the shop segment declined at alarming rates and there was widespread dissatisfaction in the sales organization.

The Shops used these signs to draw customers inside. These firms are unwilling to take any risk new equipment or extra labor to serve highly differentiated products like smoothies or granitas. GMI marketing knew price was not a major decision factor for Shops and they did not target pricing promotions to them.

However, Shops were aware of the promotions and took advantage of them. On the other hand, the Impulse locations make their living from other items and the soft-serve trade is only performance topspin.

These firms are unwilling to take any risk new equipment or extra labor to serve highly differentiated products like smoothies or granitas.

Colombo™ Soft Serve Lowfat Frozen Yogurt French Vanilla

GMI believed they could add Colombo frozen yogurt to their existing product lineup to increase net sales with little addition in marketing cost. GMI chose not to charge for merchandising and to provide the same large scale merchandising to both Shops and Impulse locations.

GMI made price promotions available to both segments of the market. The GMI sales force focused on the impulse segments and pricing promotions were believed to be driving volume increases.

The financial results in the first couple of years were mixed. The Shops make their living from the soft-serve business and must innovate or go out of business as thousands have done in the last decade.

The salespeople varied in their reaction to the product. GMI marketing knew price was not a major decision factor for Shops and they did not target pricing promotions to them. Earnings increased slightly and then dropped each year even though sales volume was relatively flat.

Earnings increased slightly and then dropped each year even though sales volume was relatively flat.Case Colombo Soft-serve Frozen Yogurt 1) Colombo Yogurt Company faces competition in two different channels, namely the independent yogurt shops and impulse shops that sell other products besides yogurt.

Colombo Frozen Yogurt Case

Frozen Yogurt Colombo™ Soft Serve Lowfat Frozen Yogurt French Vanilla Indulge your customers with this ultracreamy and rich frozen refreshment. Products > By Category > Yogurt > Frozen Yogurt > Colombo™ Soft Serve Lowfat Frozen Yogurt Simply Vanilla Colombo™ Soft Serve Lowfat Frozen Yogurt Simply Vanilla Indulge your customers with this ultracreamy and rich frozen refreshment.

Lowfat Remove product from case and defrost under refrigeration (34 to 38 degrees F) for.

Colombo™ Soft Serve Lowfat Frozen Yogurt Simply Vanilla

Colombo Soft-Serve Frozen Yogurt Case Questions 1. Briefly summarize Colombo ’ s competitive environment Colombo ’ s competitive environment was one that involved primarily impulse locations and franchise operations. Originally, their main distributors were through independent yogurt shops, however, in the 90s competition from.

Today’s Frozen Yogurt Market Structure: When Colombo Yogurt Company began marketing soft-serve frozen yogurt in the early ’s, their main distribution was through independent yogurt shops. In the early 90’s, they faced competition from franchise operations such as TCBY and Freshens that replaced many of the independent yogurt.

Open Document. Below is an essay on "Colombo Soft-Serve Frozen Yogurt Case Solution" from Anti Essays, your source for research papers, essays, and /5(1).

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Case 1 columbo soft serve frozen
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